Unveiling Consumer Secrets in the Liquid Detergent Market

The Challenge

The client wanted to run a comprehensive field and tab project. The main focus of which would be consumer participation in a paired comparison home usage test (HUT). The project aimed to assess consumer preferences associated with liquid detergents. The project required a substantial sample size, precisely N:300, with a specific distribution strategy: 50% of participants were to exclusively engage with a designated brand, while the remaining 50% would switch between multiple detergent brands.

The Solution

Harnessing the capabilities of Sense:lab’s expansive consumer panel, Sense:buds, proved to be the ideal choice for this study. With over 11,000 members, our panel excels in capturing intricate consumer data.

Our team carefully designed screeners and facilitated the recruitment of a diverse and representative sample for the study. Additionally, we undertook the responsibility of preparing and dispatching five distinct pairs of products to the participants. The Sense:lab team also scripted a detailed questionnaire, tailored to extract valuable insights, and seamlessly delivered it to the participants through the efficient AlertYa™ platform. This holistic approach, from panel recruitment to data collection, underscored our commitment to conducting a thorough and insightful study from start to finish.

The Result

Engaging in proactive communication strategies, we implemented a notification system throughout the entire one-week study period. This approach was pivotal in not only maintaining consistent participant engagement but also in optimising completion rates.

The application of these notification protocols not only contributed to a higher completion rate but also facilitated a streamlined data cleaning process. As a result, we were able to uphold our commitment to delivering high-quality, meticulously crafted data to our client precisely within the agreed-upon timeframe. This commitment to both efficiency and data integrity underscored our dedication to meeting and exceeding client expectations.