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Location & Directions
Sense:lab® is conveniently located just 3 miles from Leeds city centre and Leeds train station, and a short journey of 11 miles from Leeds Bradford Airport (LBA). We can recommend local hotels if required.
Our product testing facility is situated just off the A64 at the Killingbeck Retail Park. Turn off the A64 by the ASDA petrol station onto Killingbeck Drive, take the first left and then the first right onto Killingbeck Court – we can be found on the right-hand side at Unit 3. Free parking is available at the facility.
Our Facility Leads
Meet the people who lead our consumer and sensory fieldwork solutions.
Mark Smethurst
Sense:lab Operations Director
Ellie Atack
Field Manager
Mark joined Blue Yonder in 2019 with 20+ years of research operations experience. He’s a fieldwork specialist, having managed face-to-face, CATI, and online data collection processes throughout thousands of research studies during his career. Mark particularly enjoys building and developing leading fieldwork operations teams to deliver first-class fieldwork.
Outside of work Mark coaches junior football and enjoys the outdoors. Weekend camping and hiking is a regular feature of Mark’s summer months!
🎵Fun fact: Mark owns a didgeridoo and is marginally better than average at playing it. He also practiced aerobatics in his youth whilst in the Air Cadets; barrel rolls and loops being his favourite manoeuvers.
Ellie joined Blue Yonder in 2021 as ‘the face of the panel,’ responsible for creating all consumer communications. Quickly immersing herself in fieldwork, she transitioned into a leadership role, spearheading all face-to-face fieldwork activities. Now serving as the Field Manager, Ellie oversees all field operations for Blue Yonder projects. With a passion for engaging with participants, she ensures they are at the forefront of every endeavour.
Recognised by our panel community as the woman who wears sunglasses year-round, Ellie has played integral roles in the relaunch of the consumer panel, Sense:buds, and the refurbishment of Sense:lab. In her current capacity, she manages the team, providing training and ensuring the seamless execution of fieldwork.
Outside of work, Ellie enjoys indulging in bottomless brunches and embarking on shopping trips.
🔎Fun fact: Ellie was a member of Blue Yonder’s market research panel for over five years and participated in various tests long before joining the team.
“Their state-of-the-art facilities and expertise in consumer science really sets them apart. The Sense:lab facilities are modern and well-equipped, providing an exceptional research environment.”
“Everything met and even exceeded expectations. Ellie has been a star throughout the project, it’s not super common to find someone in facility who really ‘gets’ what we need as moderators and she fully does. Thanks guys!!”
“By consistently delivering superior performance and client satisfaction, Sense:lab sets the industry standard for operational excellence in market research.”
“Sense:lab managed to get the recruitment completed really quickly, exactly as the brief required, and with 100% attendance of respondents. Perfect!”
“Fantastic service. Promptly sourced and expertly repackaged the exact products required then dropped them off right to our door. Thank you.”
“Their state-of-the-art facilities and expertise in consumer science really sets them apart. The Sense:lab facilities are modern and well-equipped, providing an exceptional research environment.”
“Everything met and even exceeded expectations. Ellie has been a star throughout the project, it’s not super common to find someone in facility who really ‘gets’ what we need as moderators and she fully does. Thanks guys!!”
“By consistently delivering superior performance and client satisfaction, Sense:lab sets the industry standard for operational excellence in market research.”
“Sense:lab managed to get the recruitment completed really quickly, exactly as the brief required, and with 100% attendance of respondents. Perfect!”
“Fantastic service. Promptly sourced and expertly repackaged the exact products required then dropped them off right to our door. Thank you.”
