Case Study
Industry: Pet food
Type of study: Focus Group
Solution: Field & Data
Location: UK
The Challenge
The client needed to understand how six dog food products performed in real homes, identifying strengths and weaknesses against a competitor. This required insight from genuine buyers and real dogs, captured through everyday feeding experiences, alongside data that was robust and comparable enough to inform decisions. Recruiting a highly specific mix of adult and puppy owners added complexity.
The Solution
Three in-person focus groups were delivered with carefully recruited dog owners, split by adult and puppy households. Discussions explored real feeding behaviour, reactions, and perceived performance across the products. All feedback was processed by our expert data team using rigorous validation checks, including duplicate detection, speeding checks, over-acquiescence review, and open-ended validation, ensuring clean, trustworthy outputs.
The Result
Despite a challenging recruit, the full sample was achieved without compromising quality or timelines. The client received clear, intuitive data they could trust, giving them a confident view of real-world performance. The insight highlighted where products performed strongly and where improvements were needed, enabling informed optimisation and positioning decisions grounded in validated behaviour.
