Case Study
Type of study: CLT Product test
Category: Personal care
Number of participants: 50
Location: Leeds
The Challenge
The client needed to find people willing to grow out their leg hair, come to a central location, have their legs waxed by an expert, and talk about the product with them. They also needed the right kind of space for the research to take place; somewhere comfortable, and private but would also allow them to view the process discreetly.
The Solution
We transformed the facility and reached out to our panel:
- Set up private spaces with individual beauty beds for the product test & interviews
- Screened the relevant panelists via our management platform
- Spoke to them for validity & confirmation
The Result
The client was able to successfully run the product test:
- In a space that provided privacy for the participants
- Where they could view the waxing process
- With participants who were fully relaxed, engaged, and open with their feedback
