Product test: Leg waxing

The Challenge

The client needed to find people willing to grow out their leg hair, come to a central location, have their legs waxed by an expert, and talk about the product with them. They also needed the right kind of space for the research to take place; somewhere comfortable, and private but would also allow them to view the process discreetly.

The Solution

We transformed the facility and reached out to our panel:

  • Set up private spaces with individual beauty beds for the product test & interviews
  • Screened the relevant panelists via our management platform
  • Spoke to them for validity & confirmation

The Result

The client was able to successfully run the product test:

  • In a space that provided privacy for the participants
  • Where they could view the waxing process
  • With participants who were fully relaxed, engaged, and open with their feedback
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