Product test: Leg waxing

The Challenge

The client needed to find people willing to grow out their leg hair, come to a central location, have their legs waxed by an expert, and talk about the product with them. They also needed the right kind of space for the research to take place; somewhere comfortable, and private but would also allow them to view the process discreetly.

The Solution

We transformed the facility and reached out to our panel:

• Set up private spaces with individual beauty beds for the product test & interviews
• Screened the relevant panelists via our management platform
• Spoke to them for validity & confirmation

The Result

The client was able to successfully run the product test:

• In a space that provided privacy for the participants
• Where they could view the waxing process
• With participants who were fully relaxed, engaged, and open with their feedback