Viewing Facility Opens in Leeds

Sense:lab Leeds is a modern state-of-the-art viewing facility perfect for hosting product testing and market research focus groups

Since first opening in 2021, Sense:lab Leeds has had an injection of investment and the market research viewing facility has been further developed to create the ultimate flexible research space in the North.

Sense:lab Leeds offers ground-floor research space that is fully equipped with the latest technology creating the perfect environment for focus groups with live streaming and recording available, as well as a separate client viewing room. The facility also offers access to sensory booths built to ISO standards, shower rooms, toilets and a laundry room with multiple washing machines and dryers.

Located just five minutes from Leeds city centre, this state-of-the-art product testing facility is now available to book directly for qualitative viewing and workshop facilities.  It’s a versatile space that can be adapted and configured to host market research projects, to capture the insight needed.

Ellie Atack, Fieldwork Manager, told us: “After weeks of refurb, the facility is now ready to welcome clients and participants. The space is perfect for hosting research and is already buzzing with clients watching their fieldwork live, streaming it from around the world and the participants feeling right at home whilst taking part.”

Mark Smethurst, Operations Director, said: “We’re thrilled to introduce direct bookings of our world-class research space, reaffirming the incomparable value of face-to-face research. Connecting with people, feeling their emotions, and observing their reactions first-hand is an unparalleled experience that truly drives insight.

“Our industry has faced numerous challenges in recent years, but our unwavering belief in the power of personal interactions has fuelled our commitment to face-to-face research. We are providing researchers and clients with an opportunity to connect with people and gain deep insights into consumer behaviour and preferences. There really is nothing like face-to-face research.”

Published 14th July 2023

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