Welcome to Sense:lab FAQs
Here are the most frequently asked questions…
Sense:lab is located just off the A64 at the Killingbeck Retail Park. Turn off the A64 by the ASDA petrol station onto Killingbeck Drive, take the first left and then the first right onto Killingbeck Court. Sense:lab product testing facility can be found on the right hand side at Unit 3. We do have some free parking available at the facility. We look forward to seeing you!
Address: Sense:lab, Unit 3, Killingbeck Court, Leeds LS14 6FD Phone: +44 (0)113 484 0079 Email: [email protected]
A Central Location Test (CLT) is a research methodology commonly used in market research and product testing. In a CLT, participants are brought to a central facility or location, often a research lab or testing centre, to evaluate and provide feedback on products, services, or concepts.
A focus group in research is a qualitative data collection method used to gather insights, opinions, and perceptions from a small group of individuals about a specific topic or subject of interest.
A market research panel is a group of individuals who have agreed to participate in market research studies and surveys on an ongoing basis. These panels are typically created and managed by market research companies. Panel members, often referred to as respondents or participants, are selected based on specific demographic criteria or other relevant characteristics to ensure that they represent the target audience for the research.
Market research panels are valuable because they provide a pool of willing participants who can be surveyed or interviewed repeatedly over time. This allows researchers to consistently gather data, opinions, and feedback on various products, services, or topics. Panels are used in a wide range of research activities, including product testing, consumer behaviour analysis, brand perception studies, and more. The insights gathered from these panels help businesses make informed decisions and refine their strategies.
Bringing the science of sensory and the precision of R&D to fieldwork fulfilment
Bringing the science of sensory and the precision of R&D to fieldwork fulfilment
