Case Study
Industry: Air-care
Type of study: Focus Group
Solution: Field & Data
Location: UK
The Challenge
At an early stage of innovation, the client needed to understand whether a new mist diffuser concept was worth further development. The risk was clear. Moving forward without robust consumer evidence could result in wasted time, budget, and internal momentum. What was required was not just qualitative feedback, but high-quality, trustworthy data that the team could rely on to make a confident go/no-go decision.
The Solution
Three in-person focus groups were delivered to explore expectations, reactions, and unmet needs around mist diffusers. Carefully recruited participants were confident communicators and highly relevant to the category, allowing conversations to move quickly beyond first impressions and into meaningful discussion about value, usage, and fit within existing routines.
Alongside expert moderation and in-facility viewing, all data was processed through Blue Yonder’s Data Quality Oracle engine. Traditional and advanced data validation checks were applied as standard, including duplicate detection, speeding checks, over-acquiescence review, and open-ended validation. Patterns were assessed within and across respondents, ensuring that only verified, high-integrity data informed the final insight outputs.
The Result
The groups were highly engaged and provided rich, considered feedback that the client could trust. The client received insight backed by 100% confidence in clean, accurate, ready-to-use data, presented in intuitive layouts with transparent raw outputs. Experiencing the fieldwork on site, combined with validated data they could trust, gave the team clarity and confidence in the direction forward. As a result, the insight directly informed the decision on whether to progress the concept and how the prototype could be strengthened before further investment.
